• Assessing inhibitory control in the real world Is virtually possible: A virtual reality demonstration 

      Rocabado, Francisco; Dunabeitia Landaburu, Jon Andoni (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-11-12)
      Executive functions are the key ingredient for behaviour regulation. Among them, inhibitory control is one of the main exponents of executive functions, and in the last decades, it has received a good amount of attention thanks to the development of chronometric tasks associated with paradigms that allow exploring human behaviour when the inhibitory component is needed. Among the different paradigms ...
    • Cognitive estimation of speed, movement and time across the lifespan 

      Tapia, Jose L.; Rocabado, Francisco; Duñabeitia, Jon Andoni (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-01-28)
      We investigated the role of age and gender in cognitive estimation abilities. Participants completed two online tasks, where diȞferent categories of estimation were assessed (speed estimation by time and distance, and auditory estimation). Data from a total of 18886 participants (9911 females) with ages between 18 and 65 years old were gathered. Results showed variations in the estimation ...
    • Environment Context Variability and Incidental Word Learning: A Virtual Reality Study 

      Rocabado, Francisco; González Alonso, Jorge; Dunabeitia Landaburu, Jon Andoni (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-11-08)
      Previous research has shown that changes in the scenarios in which something is learned and recalled, respectively, may result in a subpar performance in memory recollection. The current study aimed to evaluate how changes in the visuo-perceptual environmental learning context impact incidental vocabulary learning. To this end, a highly immersive virtual reality setting was created, and participants ...
    • Misspelled logotypes: the hidden threat to brand identity 

      Rocabado, Francisco; Perea, Manuel; Dunabeitia Landaburu, Jon Andoni (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-19)
      Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand names and logotypes susceptible to counterfeiting through misspelling by transposition in tasks that require participants to identify correct spellings. However, our understanding of how brand names are incidentally ...